New York (Web Desk) — Users of the artificial intelligence platform ChatGPT may see more advertisements in the future, as OpenAI has decided to expand the scope of advertising within the chatbot.
The company began testing advertisements inside ChatGPT earlier this year, initially limiting them to a small number of users and specific regions.
According to OpenAI, advertisements may be necessary to continue offering free services and cover the costs of investment in infrastructure and artificial intelligence technology.
Currently, advertisements are displayed separately below ChatGPT’s responses. However, the company is also testing a new visual format in which an advertisement will be shown while ChatGPT is generating an image. OpenAI officially announced that testing of this new format will begin later this month in the United States with an initial group of advertisers.
The new advertising method will initially be tested with a limited number of advertising companies in the United States. According to information provided by ChatGPT, these advertisements may eventually expand to more countries and a larger number of advertisers.
According to the company, advertisements will not remain limited to image generation and may also appear in other parts of ChatGPT in the future. OpenAI says ads will remain clearly labeled and separate from ChatGPT’s answers, and advertising will not influence the answers provided by ChatGPT.