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Meta Announces Global Rollout of AI Technology to Estimate Instagram Users’ Ages

Meta Announces Global Rollout of AI Technology to Estimate Instagram Users’ Ages

California (Web Desk): Meta has announced the global rollout of artificial intelligence-based technology designed to estimate the actual ages of Instagram users. The aim is to provide underage users with a safe environment appropriate for their age and protect them from inappropriate content.

According to a blog post issued by the company, the new technology will attempt to estimate users’ actual ages rather than relying on the ages they enter themselves. If a user provides an incorrect age, the artificial intelligence system will assess the information and automatically transfer users under the age of 18 to dedicated accounts for teenagers.

Meta introduced artificial intelligence-based age verification technology in April 2025, while dedicated accounts for teenage users were launched in September 2024. These accounts are designed for young people aged 13 to 17 and include various restrictions and safety features to protect them.

According to the company, the technology is now being rolled out worldwide. In the initial phase, parents in the United States will see a special video in their Instagram feed explaining the measures the platform takes to protect children.

Meta said it would continue introducing further measures to provide children and teenagers with a safe and age-appropriate environment on social media platforms.