California (Web Desk): Social media platform Instagram is preparing to introduce a new format for long-form videos, allowing selected creators to upload horizontal videos of up to 90 minutes.
According to reports, the new format, called “Features,” aims to provide space on the platform for podcasts, interviews, comedy shows and other long-form content that is difficult to present through short Reels.
According to Social Media Today, Instagram is testing the feature with a limited number of creators in the United States. It had previously been tested in Brazil.
Instagram head Adam Mosseri and Vice President of Product Tessa Lyons announced the new format in a video, discussing changing trends in how people create and watch videos on the platform.
Mosseri said Instagram was investing in long-form video content and that “Features” would be integrated alongside other video formats, including Reels, Series, Live and TV.
He explained that the project was still in its early stages and that feedback from creators and users would be gathered during testing. The feature aims to give content creators more time and flexibility to share more detailed and engaging material with their communities.
Instagram is expected to release further details about the test results and plans for making the feature available to all users at a later date.