New York (Web Desk): Social Media Day is observed around the world every year on June 30. The day was launched in 2010 by digital media platform Mashable to highlight the growing role of social media in global communication and connectivity.
Today, social media is no longer just a communication tool but has become an essential part of the daily lives of billions of people.
According to the DataReportal Digital 2026 Global Overview Report, the number of social media users worldwide has reached 5.66 billion, representing more than 68 percent of the global population.
The report states that there were fewer than 500 million social media users in 2005. The figure rose to 2.27 billion in 2015 and reached 5.66 billion by 2025. Experts attribute this rapid growth mainly to the widespread availability of affordable smartphones and broader internet access.
According to the data, the average social media user spends 18 hours and 36 minutes per week, or approximately 2 hours and 39 minutes per day, across various platforms. This amounts to more than 40 days per year spent on social media.
Globally, the average social media adoption rate stands at 68 percent. East Asia records the highest usage rate at 88.1 percent, followed by Northern Europe at 79 percent, Western Europe at 77.7 percent, and North America at 74 percent.